Today's Music Biz
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Myspace is still an important site for every Musician Marketing themselves today.
This time Today's Music Biz shows you why every Musician should use Myspace as part of their marketing mix.
The Musician 'Pink'...who, by the way...happens to be #1 on Billboards digital music chart uses Myspace to sell her music.
Pink is number one…yes #1… in Digital Music Sales this week on Billboards top 100!
In this post I argue why using Myspace is still relevant...but only for Musician's who still want to sell more of their music.
I realized early on in my Marketing Career, that to become a master, I had to first be a great student. I tell anyone who asks me, "how do I succeed in music", to become a student of the business first."It takes a great student to become a master"
Fergie, lead female vocalist for The Black Eyed Peas was recently named Billboards Women of the Year for 2010. What was one of Fergie’s secrets to success? Fergie and her fellow musicians “The Pea’s” are perfect examples of using anthems to stay on top. “Where Is The Love?” was The Peas first major hit. I don’t know if I’d call it inspirational but it did make you think. The people loved it. It landed at #8 on the Billboard Top 100. Have you ever been at concert and the crowd was chanting to the music?
Through the years all great causes have had songs to create and maintain movement. From the Civil Rights movement to We Will Rock You, Anthems work! Even if your cause is self promotion. Why? Because…
Music Unites People.
How do you write an anthem to unite and inspire or even to Rock? Well, Today’s Music Biz Team has broken Anthems down into 5 categories. Each one of them has brought various artists success in their music career.Party Anthems and Dance Moves – Music created to move the crowd. The Twist, da Butt, Soulja Boy…need I say more. Also any shuffle works to move the crowd and cross social boundaries.
Inspirational - Songs that people connect with that make them feel inspired where ever they are in their life or that moves them in some way. As I mentioned above, The Peas charted with one. “I’ve Got a Feeling” is another good one. Every genre is full of inspirational songs.
Supporting a larger cause – We’ve seen this more this type of Anthem more this year than ever. Artist came out and wrote songs to causes close to their hearts. To help Haiti. will.i.am, of the Black Eyed Pea remixed The Who’s song “My Generation”. Artists came together to re-create “We Are The World” for New Orleans. Country Musicians were on the forefront of The Tennessee flood. We continue to hear songs from the past, some even passed down through generations, songs that support great causes.
Break up anthems – This type of anthem touches people personally. There are songs about the pain and never getting over you, but many successful songs are about moving on and kickin’ the ex to the curb. Beyonce with “Irreplaceable”, Number 1 and 3x Platinum. Carrie Underwood’s “Before He Cheats”, Number 1 and 3x Platinum. Cee Lo Greene is already nominated for a Grammy for his hit song "Forget You!"
Your name (or a derivative of) - “Fergalicious” featuring will.i.am topped the charts at #2. Fergie’s album The Dutchess went 2x Platinum in the US. I have to mention Soulja Boy again here because he practically succeeded in becoming a house hold name.
It’s about Unification. Music unites people and Anthems are proven to be successful.
What great Anthems do you love? What are your memories associated with them? Leave a comment below and tell us.
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File your taxes. Now more than ever before, there are benefits such as tax exemptions for small businesses. Some tax benefits are specific to the music business. It’s best to hire a tax professional who is knowledgeable in Music Business tax laws and provisions so you can take advantage of all the exemptions available. Make sure you prepare though out the year by saving any receipts related to your Music Business, including travel, equipment, and business meals just to name a few.
Brand yourself. Make sure your image is consistent with your message. Then stay consistent. If you are a record label owner, think about what you want your label to stand for. If you are a musician or band, you are your brand. Make sure to represent.
Reach out. You never know what opportunity is on the other side of a click. Fans need to connect with you, so use the resources available to you to communicate with them. I check out many artists, just because they sent me a nice email or a dm on twitter and we usually end up interviewing them on our BlogTalkRadio Music Biz Podcast. Today’s music biz is about relationships. So always remember to be professional. Nothing on the internet is private.
Write your goals. This is the most important of them all. It could be a very important aspect missing from your music business. Writing down your goals and visualizing what you want to accomplish brings you one step closer to achieving them.
What risks have you taken or are considering taking in your music business? Do you write down your goals? Tell us what you’re trying to accomplish in Today’s Music Biz. Please comment below.
This week John Legend takes Digital Music Marketing to a new level with a high profile performance streaming live on YouTube.Jac Holzman, founder of Elektra Records, stated recently in a YouTube video:
“YouTube is the strongest place you can be.”
This is a man who knows. He came up with the concept that created MTV.
YouTube provides fans a way of being able to get to know more about you, verses just listening to your music.
Here are 5 tips for your YouTube Indie Music Marketing and promotion success.
1. Use various ways to interact.
You can comment on videos, subscribe to channels you enjoy, or post video comments.
2. Remember who you’re marketing to.
Try to picture your ideal fan in your head. What are their interests? Appeal to that person.
3. Use your interests to attract new fans.
By posting or commenting on things you’re interested in, fans can get to know more about you and people interested in those same things will come and check you out.
4. Call to Action!
Ask for what you want. Please don’t say: “Cop my album”. They already know you want to sell your music to them. Remind them to: Subscribe, Rate or comment on your video.
5. Remember, it takes time.
The more time you spend interacting, the more attention you’ll get.
The more creative and entertaining your videos are, the better chance you’ll have of them going viral. It’s about EXPOSURE. Find creative ways to get more of it, like John Legend.
In Today’s Music Biz, fans want an experience when they hear your music. The better experience you provide for your fans, the more music you’ll sell, and the more you’ll Succeed in Today’s Music Biz.