Thursday, September 23, 2010

5 tips for your YouTube Indie Music Marketing and Promotion Success

This week John Legend takes Digital Music Marketing to a new level with a high profile performance streaming live on YouTube.

Promoting his new album Wake Up, along with the legendary Roots and directed by Spike Lee, there will be special guests Jennifer Hudson, Common, Melanie Fiona, and Estelle.

Today’s Music Biz team is looking forward to witnessing this latest music promotion and free streaming concert!

Jac Holzman, founder of Elektra Records, stated recently in a YouTube video:

“YouTube is the strongest place you can be.”

This is a man who knows. He came up with the concept that created MTV.

YouTube provides fans a way of being able to get to know more about you, verses just listening to your music.

Here are 5 tips for your YouTube Indie Music Marketing and promotion success.

1. Use various ways to interact.

You can comment on videos, subscribe to channels you enjoy, or post video comments.

2. Remember who you’re marketing to.

Try to picture your ideal fan in your head. What are their interests? Appeal to that person.

3. Use your interests to attract new fans.

By posting or commenting on things you’re interested in, fans can get to know more about you and people interested in those same things will come and check you out.

4. Call to Action!

Ask for what you want. Please don’t say: “Cop my album”. They already know you want to sell your music to them. Remind them to: Subscribe, Rate or comment on your video.

5. Remember, it takes time.

The more time you spend interacting, the more attention you’ll get.

The more creative and entertaining your videos are, the better chance you’ll have of them going viral. It’s about EXPOSURE. Find creative ways to get more of it, like John Legend.

In Today’s Music Biz, fans want an experience when they hear your music. The better experience you provide for your fans, the more music you’ll sell, and the more you’ll Succeed in Today’s Music Biz.

Monday, September 13, 2010

How to Succeed In Today's Music Biz. Indie Music Marketing and Promotion. Sell More Music.

Saturday, September 04, 2010

Connecting Is Key The To Sell Your Indie Music

Do you want to sell more Indie Music? If so, it's helpful to remember what former Indie Music Legend  Jay-Z, is famous for saying;

"Men Lie, Women Lie, Numbers Don't"
 As an Indie, how you see success is in your own head. For you, success could be finally getting your debut single or album released. It could be performing live, or hearing your song played on the radio.

No matter how you view success, successful Indie and Major Record Labels understand that the reality is, sales equals success. Sales is the driving force behind every Major Record Label release. That's why winning Major Record Label Marketers do not go by gut instinct alone. Good Music Marketers use data, to connect them to what the Music Market wants.

Great Music Marketers know that connecting is tapping into what the market wants. Tapping into what the market wants brings a rush of attention and interest to their music.

How To Not Connect With Your Music Market

Some Indie Marketers and Musicians have a hard time understanding how to connect. That's because for most Musicians and Marketers, connecting is all about them - not the Market. So many Indie Music Marketers, walk around with their head in the clouds. This is not the way to connect with the market. 

Recently, we shared some feedback with an Artist, with distribution by a Major Label. We loved one song on the release, and thought it could be a successful debut single. The Artist's Manager disagreed. The song is "shelved" (not promoted). Sadly they are pushing a song that nobody is connecting to. 

"Successful Music Marketers Connect by Keeping An Ear To The Ground"

Gifted Music Marketers know that connecting to the Music Market requires looking for trends, sensing emotions and listening for what the Market wants. They have an ability feel the pulse of their audience.

In the case of Jay-Z, he has "painted pictures with poems". These pictures are not the creation of his ego alone. The pictures were also created by the vibrations he humbled himself to feel, as well as the images of the Brooklyn Streets where he was born and raised.

In the case of Jay-Z, the numbers don't lie. At last estimate, Jay-Z is worth is around 150 Million Dollars. Jay-Z connects with his market and connecting is the key to sell more of your Indie Music.

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