This week John Legend takes Digital Music Marketing to a new level with a high profile performance streaming live on YouTube.Promoting his new album Wake Up, along with the legendary Roots and directed by Spike Lee, there will be special guests Jennifer Hudson, Common, Melanie Fiona, and Estelle.
Today’s Music Biz team is looking forward to witnessing this latest music promotion and free streaming concert!
Jac Holzman, founder of Elektra Records, stated recently in a YouTube video:
“YouTube is the strongest place you can be.”
This is a man who knows. He came up with the concept that created MTV.
YouTube provides fans a way of being able to get to know more about you, verses just listening to your music.
Here are 5 tips for your YouTube Indie Music Marketing and promotion success.
1. Use various ways to interact.
You can comment on videos, subscribe to channels you enjoy, or post video comments.
2. Remember who you’re marketing to.
Try to picture your ideal fan in your head. What are their interests? Appeal to that person.
3. Use your interests to attract new fans.
By posting or commenting on things you’re interested in, fans can get to know more about you and people interested in those same things will come and check you out.
4. Call to Action!
Ask for what you want. Please don’t say: “Cop my album”. They already know you want to sell your music to them. Remind them to: Subscribe, Rate or comment on your video.
5. Remember, it takes time.
The more time you spend interacting, the more attention you’ll get.
The more creative and entertaining your videos are, the better chance you’ll have of them going viral. It’s about EXPOSURE. Find creative ways to get more of it, like John Legend.
In Today’s Music Biz, fans want an experience when they hear your music. The better experience you provide for your fans, the more music you’ll sell, and the more you’ll Succeed in Today’s Music Biz.
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