What is the TOP Music Promotion Trick that can help you, as a Musician, to sell more music?
We will get to that trick. But first...
"He who joyfully marches to music in rank and file has already earned my contempt. He has been given a large brain by mistake, since for him the spinal cord would fully suffice."
What Einstein is saying is; march to the beat of YOUR OWN drummer. We see so many Musicians trying to succeed in the Music Biz who are; walking, talking, singing and sounding like the next one. Boring.
Don't Be Afraid To Be Yourself. The beauty of Humanity is that no two people are the same. So why are so many so-called Musicians, singers, producers and song-writer's; acting, walking, talking, sounding and writing songs that sound like one-another? The answer; Fear. Many Musicians are fearful of being themselves. The trouble with being like someone else is that no one likes a Copy-Cat.
The PIMP's of Today's Music Biz know that a USP is the number one trick to selling more of your music. We are Music Biz Insiders who have seen how the top 10% of Record Labels sell millions of units, while, small Indie labels play copy-cat hoping to sell a few thousand copies. Your USP is the trick to selling more of your music.
No one can doubt the fact Christina Aguilera is a talented Vocalists. So why is her latest CD, Bionic considered a flop? Because Ms. Aguilera is known for selling millions of Music Units for her Parent Label; RCA Records. But Bionic has sold only 200,000 units as of July 15, 2010.
In our PIMPS opinion Christina Aguilera is not selling because she seems to be trying to compete with Lady GaGa.
Lady GaGa Owns Burlesque.
The results are, Lady GaGa is in the lead. In fact, The Fame was the biggest seller for the first half of 2010, according to Billboard.
In a blond head-to-head match, Lady GaGa is winning because of the #1 Promotion Trick - the USP.
Unique Selling Proposition (USP): USP is the different benefit that you offer fans. Ask yourself, what set's you apart from every other Musician? What is it about your song's that are different from all the others? Why is it that people should spend time and money to purchase what you offer - not your competition?
Lady GaGa and her marketing team have learned what her USP is (Burlesque) and have sold more records, than any other Recording Artist, during the first half of 2010. You can do the same, but first you have to find and communicate your USP.
